Tracking Instagram traffic may be something that has frustrated you as a creative business owner, and for good reason. It seems logical that it should show up under Social in Google Analytics, but as of this writing, Google continues to classify it as Direct Traffic. If you have an Etsy shop, it shows up the same way in shop stats. (The one exception is when someone is visiting instagram.com on a computer and clicks the link in your profile. But since most people use the app, this is fairly uncommon.)
But don’t despair!
A couple of ways of tracking Instagram traffic
There are ways you can work around this issue. I’m going to share two.
If your Instagram profile link directs people to your blog/website, you could create a landing page specifically for IG followers that greets them, directs them to links that may be of interest, etc. Then you could track that specific page in Google Analytics.
But if you direct them to your shop–either on your own site, an ecommerce site, or a marketplace such as Etsy–creating a landing page may be either impossible or impractical. Here’s a very straightforward way to make sure you can view those clicks.
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