Etsy traffic stats can be a little confusing for some sellers, so I’m here to help you understand and interpret them correctly. I’ll be focusing in particular on traffic from within Etsy itself.
Etsy traffic stats are broken down by origin
When you pull up your shop stats and look at traffic sources, you’ll see the top entry in the Overall column on the left is etsy.com and is your biggest number. But it doesn’t mean that number of people found you in search on Etsy. That large number is broken down on the right in the Within Etsy column according to the features and pages on the Etsy site that sent people to your shop or listing.
Watch this short video for more details.
Click full screen button at bottom right to enlarge. Use gear button to adjust quality.
Do you have a particular question about interpreting your own shop stats? Post it in the comments or send me a screenshot at melissa [at] makeryspace [dot] com and I’ll do my best to answer!