For years, the only option on Pinterest was to claim a website, which required having access to the back end and adding some code. So it wasn’t a possibility for Etsy sellers. Now you can claim your Etsy shop with just a few clicks!
But first, you may be wondering why you should even care. Great question!
Claiming your account and connecting it to Pinterest comes with some nice features, including the fact that any pin from your Etsy shop is attributed to you and displays your profile picture and Pinterest account name. But the main advantage is this:
Better Pinterest Analytics for Your Pinned Etsy Items
These analytics appear not just on the pins you save from your shop to your own boards but on all of your shop items pinned across all boards and Pinterest accounts. You can see who is pinning your products and where, as well as how the pins are performing.
So let’s walk through the steps and then take a closer look at what you get once you’re connected.
Note: You must have a business Pinterest account in order to claim your Etsy shop. It cannot be done with a personal account. But you should have a business account anyway. It’s required if you’re promoting your business, and the features are far better!
1. When logged in to Pinterest, click the three dots at the top right and choose Settings.
2. Click Claim on the left side.
3. Under Claim other accounts, click the button next to Etsy.
At this point, a screen will pop up asking you to grant permission for Pinterest to connect to your Etsy account. Click the Allow Access button, and you’re connected.
And now for the analytics!
When you come across a pin that was saved from your shop, you will see some stats at the top. These are only visible to you and cover the last 30 days.
Click the See more stats button for more details as well as the option to change the timeframe to 24 hours or 7 days.
Notice that Pinterest displays three boards to which this same pin is saved, along with a See all button.
That information can provide some great insight into who is pinning your products and in what context.
Yes, some will be DIY-focused boards. It’s Pinterest, after all. But you may glean some gold nuggets from looking closely at other boards and seeing how they might inform your marketing.
So go claim that Etsy account! And while you’re at it, connect Instagram as well. With posts being so short-lived on that platform, there’s a definitely benefit to having them attributed to you on Pinterest where there’s such a long shelf life.